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The Big Search Engine Optimization Myth, Responsibility and the Wrong Mindset

It’s amazing how much you can tell what someone’s really thinking, or what they really want, from what they say. You don’t have to be an expert or psychologist to work this out.

Here’s is a tip for you. Whenever anyone says anything at all, your wife, husband, friends, partners, you should focus on 2 things.

1. What they’re saying
and
2. Why they’re saying it!

Most people don’t know the real reason why they’re saying anything but you can learn a lot by studying this. They certainly won’t know how much they give away.

Here’s what I’m getting at. The biggest, most asked questions my new clients have when they want some advice on starting a new business, marketing online or making more money from their existing business…is……….

“Jimmy, can you tell me about Search engine Optimization (SEO) Or, “ Can you optimize my website for search engines?”

When I hear this I have to laugh, because I hear what they’re saying, but I know what they really mean is:

“Jimmy can you sort out my website for me so I can just sit on my backside while Google sends me lots of traffic making me lots & lots of money for doing absolutely sod all?”

Now, don’t get me wrong - SEO is an important part of any marketing strategy. But to think about basing your whole marketing strategy around SEO and hope that Google will send you traffic, and continue to send you traffic, means you’ve got the mindset for running a business completely wrong. You’re doomed to failure!

But Don’t Worry; It’s Not Your Fault! Here’s What You Need to Understand

Without going into keyword research & testing strategies and how to build a website around it, this is much more important.

The qualities needed to set up and run a successful online or offline business today, are exactly the same as it was 15, 50 or 2,000 years ago ….long before the internet existed. ……… Determination, persistence, burning desire, continuous self improvement, hard work, continuous education, testing & measuring, smart marketing etc, etc.

This still applies to running a business online!

Now that the internet is here, everyone thinks they can get a piece of the action without any effort. Lets face it, although everyone says they want to have their own business, if you actually handed them a ready made, proven, easy to use business template on a silver platter, most people will run a mile……. or they’ll give you 197 excuses why the time’s just not quite right for them!

Why? Quite simply because most people are scared stiff of taking on the responsibility for their own success and/or failures.

So when they approach me about starting a business and ask the big SEO question, from the offset they are sub-consciously telling me that they want to hand all responsibility over to someone else like Google……..or.. ME!

At least if it fails, then they can conveniently pass the blame. And if succeeds? Well, with that approach…It won’t!

Don't worry, i'm sure that was the first question i asked too. The point i'm making is, be prepared to embark on a journey of self discovery and improvement before success and happiness can be fully realised.

Most people are actually more scared of success than failure

Why do you think everyone spends all their spare time, hours, days, weeks on social networking sites like Facebook, online chatting, gaming, forums, blogs? The answer is, the same reason they watch Eastenders, Dallas or Coronation Street. It's not only to escape from their mundane lives but it's to exonerate them selves from any responsibility. Don’t get me wrong, some of this website stuff is fun. I do like Facebook because it saves me time and makes it easier to keep in touch with old friends. But spending all your free time watching crap TV or on social websites is the equivalent of sticking your head in the sand.

In the famous words of the great Scottish comedian, actor, musician, Billy Connolly when asked by chat show host Michael Parkinson;

“So Billy, as someone who came from a poor working class background in Glasgow, an abused child with very little education, how did you get to become so obviously very talented & hugely successful?”

“Well” he replied,” I didn’t get it sitting watching the f****** Des O ‘Connor show”

That sums it all up for me!

So the point is, if you spent one hour a day, every day, learning about marketing and the secrets of setting up an online business, instead of hiding, how long would it be before you could resign from your job? 3-6 months I bet!

How many people are prepared to do this? Very few, (which is just as well)

It would be wrong for me to say it’s easy to make money online, but it’s fair to say that it’s easier now than it ever was to start your own business….. IF…..and only IF….you’re prepared to commit, educate yourself and to keep learning! These days, you don’t even have to leave the house or spend days in the library researching different markets to get started (although you should maybe try it)

Any successful business (online or offline) must be built upon a series of proven marketing strategies………….at least ten!

SEO can be done last only when all the other strategies are in place.

So let’s get back to basics. If you really want to have your own successful business, you must start with working on your on self-image to convince yourself that you deserve success and then develop the confidence within yourself to take on the responsibility necessary to succeed.

I have read numerous books on this subject of self improvement so I’ll save you a few years of trial, error & frustration by recommending THE book you must get which will change your life. It changed mine…..most other books I read didn’t make much of an impact.

Run a search on Amazon for “The New Psycho-Cybernetics” by Maxwell Maltz and get your attitude and mindset ready for success.

Even better, join one of my inner circle coaching & mentoring programs and I'll send you a copy for free

To your success

Jimmy Krangol

PS. You can’t progress in my inner circle club until you’ve read this book and I send a free copy to all new members as soon as you join!

PPS. It only takes 21 days!

PPPS. In my inner circle coaching & mentor programs I teach people all the top secret marketing and success strategies necessary to; start a profitable business online from scratch, reinvent their existing business, avoid the most common mistakes, raise their prices, work less while earning more, eliminate advertising waste and instantly double their profits. There are only a few seats left so join today......... before your competitors do!