The Naked Truth About Advertising and Marketing

If You Can’t Accurately Measure Your Advertising Then You Must Stop It Right Now

Most people advertise because they believe they have to or they see their competitors doing it. It’s a big mistake to think “if they’re doing it, it must be working”.

It most likely isn’t working for them because they, like 99% of all advertisers, don’t test and measure their advertising. It sounds hard to believe but it’s true. Most advertising reps and ad agencies know this and that’s why they make so much money. One of their tricks is to tell you that your competitors are advertising in a particular magazine or website and YOU SHOULD BE DOING IT TOO. They used the same script with your competitors.

You see it all the time – people advertising something for no reason. If there is nothing exciting for you to advertise, don't waste your money to advertise it!

The Ultimate Marketing Secret = Test and Measure absolutely everything you do

This is precisely what the smart & wealthy marketers have been doing successfully for over 100 years, yet most people are too lazy to take the time to implement this simple but highly effective strategy in their marketing.

For example, one of the reasons that Radio and TV Advertising can be so high risk, is because it's virtually impossible to accurately test it on a small scale. You should never invest in Radio and TV Advertising unless it's money that you can afford to lose.

Most businesses have got so much advertising going on and are probably doing ok, but what they don’t know is that the 80/20 rule applies. Or more accurately, the 95/5 rule.

So 95% of their business comes from 5% of their advertising. Imagine what they could achieve if you knew precisely what 95% wasn’t working, stopped it, and placed 95% of your wasted advertising revenue into the 5% that is working? The results will be mind-boggling!

Follow this advice to the letter to make sure that you don’t make the same marketing mistakes everyone else makes. Now you know why most new businesses fail in the first year!

To your success

Jimmy Krangol

PS. In my inner circle coaching & mentor programs I teach people all the top secret marketing and success strategies necessary to; start a profitable business online from scratch, reinvent their existing business, avoid the most common mistakes, raise their prices, work less while earning more, eliminate advertising waste and instantly double their profits. There are only a few seats left so join today......... before your competitors do!

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